So, what is the big deal about Twitter now-a-days, anyhow? Here at the Commons, during our social media workshops, patrons often ask if Twitter is still relevant. Who uses Twitter? What is it “for?” For whom does one craft nifty little 140 character sentences?
Back in June at PhillyDH@Penn, I presented a workshop called “Social Media Tech Tools,” which provided a show-and-tell of six different social media tools that we use here at WIC and some tips about using social media to engage our audiences. The workshop took place in Van Pelt Library’s new Collaborative Classroom, which encourages flipped classroom and active learning methods via the room setup and technology. The room is also conducive to socializing as folks are collaborating and moving around the room, making it an ideal space to discuss social media.
Sunday morning, 5:55 am: Not a normal time for me to leave my house – husband, kids and dog fast asleep – questioning my decision to v0lunteer to help with PennApps in Van Pelt. Spoiler alert – I’m so glad I did. I came back inspired!
Penn Apps is the largest student hackathon in the world right now. It requires (allows?) 48 hours of continuous hacking by over 1,000 hackers. My shift was for the last 4 hours. Continue reading PennApps in Van Pelt: My thoughts
A couple of us from WIC recently attended a Digital Humanities Forum event called “Measuring Well-Being Using Social Media,” showcasing a joint project between the Department of Computer and Information Science and the Penn Positive Psychology Center. As part of the World Well-Being Project at Penn, researchers Lyle Ungar and Andy Schwartz are using “differential language analysis” on massive amounts of data from social media sources, such as Facebook and Twitter, in order to gauge peoples’ emotions at the time they post a status update or Tweet. The project used a Facebook app called myPersonality to track users’ status updates. The researchers then created data clouds that show word frequencies and gender correlations with word usage.
Word clouds were grouped by the “Big Five” personality traits, which have been studied and documented in personality tests: Extraversion, Agreeableness, Contentiousness, Neuroticism, and Openness (see the World Well-Being site for further explanations); these were further categorized by gender and age group. The researchers found that college-aged students (ages 19-22), for example, used words and phrases such as “semester,” “campus” and “in_the_library,” versus the post-college group (ages 23-29), who used phrases like “at_work,” “new_job,” “library” (we’re glad the post-college folks are still referencing the library!). The discussion became very animated as everyone tried to analyze their own age group and gender based on the word clouds! Continue reading Penn DH Forum: Measuring Well-Being Using Social Media
Mashable.com has a post about the best and worst times to share on social media networks. What I found most interesting about the article is that different social media platforms have different optimal times for posting (as measured by number of click-throughs). For example, Facebookers are best served by posting between 1-4pm EST, while Tumblr users should wait until after 4pm.
Read the full post at http://mashable.com/2012/05/09/best-time-to-post-on-facebook/ (and the original bit.ly post it was based on at http://blog.bitly.com/post/22663850994/time-is-on-your-side)
(also, dig the image I made for this post. pretty clever, huh?)
Do you ever wonder what happens to all those tweets you painstakingly (or not so painstakingly) tweet? I often ask myself how many people out there really see what I have to say about libraries and technology and what twitter is not telling me. Luckily, there are lots of websites and programs out there to try to answer my burning twitter questions. Here are a few that are fun to play around with.
Klout gives you a “Klout Score” which is a number between 1 and 100 that measures how many people you influence, how much you influence them and how influential they are. Klout will also measure your influenced based on multiple social media accounts. Connect your Twitter, facebook and LinkedIn accounts, among others, for the most accurate score.
TweetReach has an easy to use interface – enter your twitter handle to see how many people you have reached and how many “impressions” you have made. Sign up for a free account for downloadable reports or pay for a Pro account to track your tweets over time.
MentionMapp is a very cool visual representation of the people and hashtags you have mentioned in your recent tweets, and where your tweet goes from there. You can also zoom in and zoom out anywhere on the map.
The Archivist does what you think it does. It searches an archive of tweets, whether you search by user or hashtag and shows you charts and graphs about you and your tweets based upon your tweets over time. Sign in to save your archive and change the settings to keep your archive private or make it public. The Archivist is free to use.
If you are using twitter in a professional context or sharing many links, using “second chance” tweets might also help you reach your audience. According to Danny Sullivan of Search Engine Land, after three hours our tweets are headed into oblivion. I know I do not scroll through days of tweets at a time looking for links that I may have missed or after a tweet-free weekend at the beach. To combat the twitter link half-life, @searchengineland schedules a “second chance” tweet that generates 50% more traffic. That is a boost that is worth the effort.