Tag Archives: Facebook

Social Media, Privacy, and Your Brand

In September 2014, as part of many changes to come for their privacy program, Facebook began to roll out something called privacy checkups. It is a built-in feature that reminds you when you’re posting something publicly. There’s a pretty good tutorial about it here:

Read more after the jump…

Continue reading Social Media, Privacy, and Your Brand

“Own the tech you use”

You might remember our three student videos post from last February. Continuing the tradition, I’m glad to share our YouTube Playlist with short excerpts from the student panel at the 2012 Engaging Students Through Technology Symposium. Here are a few comments that stood out for me:

  • If you can own the technology you are using, it’s like night and day. – Aaron explains how faculty perspectives can affect student reactions in the Ownership video.
  • Much as I would like to be that person, I’m not. – Taylor discusses faculty expectations of an ideal student with a super-human attention span in the Facebook use video.
  • He would say – whip out your laptops. – Dylan talks about effective use of BlackBoard blogs for in-class group activities in the Course Experience video.
  • You would be appalled – Aaron describes student distraction during lecture in the Laptops During Class video.

My thanks to Peter Decherney for facilitating the panel, the five students – Scott Dzialo, Taylor McLendon, Dylan Petro, Linda Schnolis and Aaron Wilson – for sharing their perspectives, and Lindsey Martin for the expert video-editing.

Penn DH Forum: Measuring Well-Being Using Social Media

A typical “female” word cloud. Image courtesy of the World Well-Being Project.

A couple of us from WIC recently attended a Digital Humanities Forum event called “Measuring Well-Being Using Social Media,” showcasing a joint project between the Department of Computer and Information Science and the Penn Positive Psychology Center.  As part of the World Well-Being Project at Penn, researchers Lyle Ungar and Andy Schwartz are using “differential language analysis” on massive amounts of data from social media sources, such as Facebook and Twitter, in order to gauge peoples’ emotions at the time they post a status update or Tweet.  The project used a Facebook app called myPersonality to track users’ status updates.  The researchers then created data clouds that show word frequencies and gender correlations with word usage.

Word clouds were grouped by the “Big Five” personality traits, which have been studied and documented in personality tests:  Extraversion, Agreeableness, Contentiousness, Neuroticism, and Openness (see the World Well-Being site for further explanations); these were further categorized by gender and age group.  The researchers found that college-aged students (ages 19-22), for example, used words and phrases such as “semester,” “campus” and “in_the_library,” versus the post-college group (ages 23-29), who used phrases like “at_work,” “new_job,” “library” (we’re glad the post-college folks are still referencing the library!).  The discussion became very animated as everyone tried to analyze their own age group and gender based on the word clouds! Continue reading Penn DH Forum: Measuring Well-Being Using Social Media

2013 Tech Resolutions

Happy new year!

We’re sure you have a few resolutions of your own in this month of good intentions (my favorite one I’ve heard so far is “stop reading the comments“), but David Toccafondi and I thought we’d share a few suggestions for tech-related resolutions to help start off 2013 right. See our list below, and let us know about yours in the comments! Continue reading 2013 Tech Resolutions

Sophisticated Seasonal Spam and Phishing Scams

Doug Smullens, IT Systems Manager here at the Penn libraries sent this message around to library staff recently, and it had some good information and good examples in it, so I wanted to share it with our blog readers as well:

This is the time of year a lot of criminals pull out their most
sophisticated scams to try and trick you into revealing personal data or
financial data they can use to rob you.  It’s important to be especially
vigilant about email messages you receive and websites you visit.  In the
past two days I’ve received completely legitimate looking emails purporting
to be from Paypal, Facebook and Amazon that were all scams.
All three tried to use fear to get me to follow links embedded in the
messages.  In the case of Paypal and Amazon they suggested large
transactions had taken place on my account and these were just the email
receipts.  They didn’t ask me to do anything, but there were helpful links I
could follow to review my account.  In the case of Facebook, it was
suggested my “profile” had been deleted.  I could re-activate at any time by
logging back in to the service (through a handy link).

Here are some guidelines to follow:

• Don’t follow links in emails from any external retailer or service vendor.
If you receive a message about a product or service that might be
legitimate, open a web browser and go directly to that companies website.
If you have an account, you can log on and take appropriate action as
needed.  If you don’t have an account, contact customer service through
means they identify on the website.

Look for URLs that “Look Right” – The email might include a convenient link
to a seemingly legitimate website where you can enter the information the
fraudster wants to steal. But in reality the website will be a cobbled
copy-cat – a “spoofed” website that looks for all the world like the real
thing. In some cases, the link might lead to select pages of a legitimate
website – such as the real company’s actual privacy policy or legal
disclaimer.  Many times you can detect a fraud because the link doesn’t go
to the company’s actual website.

• Don’t try to “win” anything.  Phishing is done with more than emails.
Contests are big: “Win a free iPad!” or “Get a $500 Target Gift Card!” The
come-ons are all over the web. All you have to do supposedly to get this
awesome swag is click on a link that is likely to take you to a toxic site.
Increasingly, these toxic sites embed a virus into your computer that allows
the crook to capture your every keystroke.

• Don’t panic. The other brilliant scam that can pull you into the vortex of
a toxic site is the pop-up warning: “Your computer has been compromised!
Click here to download a security fix!” When you click, you open the gates
of your computer to all sorts of nasty viruses.  Try closing the browser
window(s) by clicking the “x” in the upper corner of the window(s).  If that
doesn’t work, push and hold the power button on your computer to force it to
shut down.

Happy Holidays.

Some information included in this post was copied from the following sites:

Engaging Students Symposium – what fun!

Our Engaging Students Through Technology symposium last Friday included several exciting moments! About 75 people from 11 schools at Penn came together for the symposium. Carton Rogers started the morning by urging us to keep pace with new technologies in order to avoid the fate of silent film actors who became obsolete when movies-with-sound gained popularity. Then came a lively faculty panel. Al Filreis challenged the audience to “bite a towel” to resist the temptation to start lecturing in class. Peter Struck offered a powerful analogy: in-person teaching = performing in a stage play vs. online teaching (on Coursera) = acting on a TV show. Connie Scanga explained how she helps nursing students pay attention to test results without forgetting the human aspects of patient care. Shannon Lundeen shared the viral Gangnam Style video (almost 600 million hits) and the Axe and Dove mashup created by her students. The faculty panel Q&A included a lively debate between Al and Peter on the continuing relevance of lectures during class meetings. Continue reading Engaging Students Symposium – what fun!

Best Time for Sharing

Mashable.com has a post about the best and worst times to share on social media networks.  What I found most interesting about the article is that different social media platforms have different optimal times for posting (as measured by number of click-throughs).  For example, Facebookers are best served by posting between 1-4pm EST, while Tumblr users should wait until after 4pm.

Read the full post at http://mashable.com/2012/05/09/best-time-to-post-on-facebook/ (and the original bit.ly post it was based on at http://blog.bitly.com/post/22663850994/time-is-on-your-side)

(also, dig the image I made for this post.  pretty clever, huh?)